You can now start to think about what types of blog articles will help bring these concepts to life. We understand that with so many different types of blog posts and genres to choose from, you might still be a little overwhelmed when deciding what to write.
You don’t need to worry. We have blog post ideas that will help you overcome the creative block. They will also encourage you to plan, create, and promote like a pro.
1. Ultimate Guide
Let’s begin with the content marketing favorite: The ultimate guide on something that you and your business know a great deal about. These deep dives allow you to share everything from basic knowledge to advanced information on the topic of your blog. This opens up many opportunities to use the keywords and phrases that your target audience searches organically.
Include your favorite tricks, tips, or unique insights to make your guide stand apart from others. You will grow your audience more by providing more valuable information.
Here are some ideas to get you started:
- What You Need to Know About Seasonal Eating
- The Ultimate Guide to Italian Cooking: From Pasta and Pizza
- Your Christmas Dinner 101
2. Quick Reference Guide
Consider the short-form guide for the TL:DR crowd. Blogs are always relevant and informative, but don’t promise to cover all the information you need in a single post. You can instead provide a brief overview or focus on a specific topic that is easy to digest for your readers.
Your quick reference guides, which are usually shorter blogs, can be easily repurposed into infographics and social tiles, as well as one-pagers.
Some blog ideas which could be turned into quick reference guides are:
- Quick Guide for Baking Bread At Home
- 5 tips for hosting a dinner party
- The Wine Pairing Guide
3. The Connecting Thread
You can get ideas from movies, books, and current trends when you want to add a creative and fun blog to your content marketing strategy. You can tie this into your blog or industry niche to create a piece that will engage your audience.
You can find inspiration in many places. For example, you could use a movie or a character to remind yourself of the mission of your business, or an inspiring book to inspire your new product line, or a relevant trend in your area of expertise. The connection will likely intrigue and delight readers with the human side of your company.
You’ll also be able to attract new audiences by using a popular name or topic.
It’s important not force this type of blog topic. You’ll end up writing something that is cringeworthy and clickbait for potential readers if the connection between your blog topic and the article isn’t clear.
Below are some examples that will help you understand what we mean.
- Air-fryers are a trend that you should be following.
- We’re following TikTok trends.
- Share your cooking movie creations with us!
4. Spill Your Secrets
Share with your readers something that only you know, like insider knowledge about your company, your products or services, or the best hacks for your industry.
These types of blog posts are sure to intrigue and inform your readers.
Here are some blog ideas to get you started:
- Ten Little-Known Baking Secrets
- How People Have Used Our Product in the Most Creative Ways
- Our Chefs recommend the No. The No.
5. Tell the Story of Your Company
Can you share the story of your business through a blog? Yes! Yes!
You might want to consider this post if your landing pages on your website are frequently viewed by viewers who want to know more about your brand, or if users ask you about the history of your company. They’re also great introductions for new readers.
Here are some examples:
- Meet the Maker/Producer
- Our Story
- Local to National: Our growth and evolution from local to national
6. Why that name or logo?
You already know a lot about the brand you represent with your company name and logo. But are there any other details that could tell a more interesting story? You could create a blog that provides readers with an insider’s look at these brand identifiers.
The title of a blog post could be something like:
- What’s the Story Behind our Name and Logo?
- Our Iconic Logo: 50 Years Later
- What does “Our Brand” really mean?
7. Mission and values
Consumers today are more aware and want to learn more about the company they’re buying from before making a decision. Your blog is the perfect place to give them information to encourage conversion.
Show your readers the meaning and purpose of your brand by letting them know your mission statement and values.
Here are some post ideas.
- Five Examples of our Core Values in Action
- What does our mission mean to our employees?
- Announcement of our X Certification
8. Show Your Stance
In the conscious-buying era, 70% consumers think it is important that brands take a stand on social and politically charged issues. People want to feel like they are putting their money on the line, so alignment is a big selling point.
There are ways to remain on-brand and attract organic traffic by blogging about relevant issues. Patagonia is known to take a stand on environmental issues. This aligns with the company’s mission and its products.
You can choose whether to defend your position or not in a post on your blog.
- Three Steps We Are Taking to a Sustainable Future
- Why we support this initiative
- What we do to give back and what you can do too
9. Listicle
Listicles are a staple of content marketing and continue to be popular with readers. Listicles can be brief and sweet, or they can include comprehensive lists with more information. Listicles with checklists and frequently asked questions are also very popular. They give readers that instant satisfaction they love.
A list post can be easily turned into assets such as social tiles or infographics that will add visual appeal to your blog.
Here are a few examples of listicles you may have read in the past.
- Five Social Media Marketing Tools to Boost Engagement
- Seven Family Recipe Secrets You Must Know
- 101 Creative One-Pan Wonders
10. Curated List
This is a blog that’s still at its core a listicle, but the content comes from elsewhere. You can round up anything as long as it is relevant to your niche and the interests of your readers. This includes podcasts, articles, subscriptions, tools, or methods.
Consider turning this type of blog into a regular series your audience can look forward to on a monthly basis or quarterly.
Blogs that have curated lists can include:
- Five Content Marketing Trends we’re Following this Month
- Seven Podcasts for Food and Drink Lovers
- Three Superfood Secrets
11. How to…
You are an expert on your subject, so you can use blogs to show others how to do it. Many search queries begin with “how to, so do some keyword research and find out what your audience is looking for.
The blogs can also be easily included in social media posts and emails because they encourage readers to click on the link to get the answer. As you continue to provide valuable information through your how-to blogs and other content, your audience will grow. People will begin to recognize your brand as an expert in the field.
Here are some ideas for how-to posts:
- How to Make Apple Pie Like A Professional Baker
- How to Start a Small Business on a Budget
- How to Become an Expert at Social Media Marketing in One Week
12. Best Recommendations
Why settle for less than the best? Share your best tips, tricks, and recommendations with readers to save them hours of searching through the options to find a winner.
Examples of common blog posts of this kind include:
- Top 5 Meal Prep Tips
- Project Management Tools: The Best Project Management Software
- A Nutritionist’s Guide to Healthy Eating
13. A Day in the Life
Give your readers a glimpse of what it is like to be a part of your company, or to use your service or product.
This could also become a series, depending on your niche and target audience. A recruitment agency, for example, might create a number of posts that describe the different roles and career paths they offer to people who are looking for a new position.
Here are some ideas for “day in the Life” blog posts:
- Our CEO and Founder: A Day in Their Life
- Meet Our Team
- Join us on a Content Creation Day
14. In Conversation with…
Blog interviews can be a great tool to get the inside scoop on industry influencers and thought leaders. They are also a good way to learn from staff, customers, or other influential people in your field.
Interviewees are likely to give you some “aha” moments, and they already have a following of people who follow their work. You can get more visitors to your site by posting a blog that includes quotes from the interviewee.
You can also record the interview so that you can embed audio or video into the blog post. Don’t forget the consent!
These blog post ideas would, for instance, use an interview to engage the readers:
- Poppy Cooks Answers Top Potato Questions
- Top chefs predict the future of restaurants.
- Jane’s Patisserie Reveals Her Secrets To Baked Goods
15. They Need To Find A Solution
You have the answer to their problem. Now, all you need to do is share it with them in your next post. Blogs are less intrusive than ads. So, make sure that the content is authentic, useful, and relevant.
Here are some blog ideas for solving problems:
- How to Avoid Food Waste
- Fast and Easy Weeknight Meals
- What Wine to Buy for Every Occasion
16. Give Your Two Cents
Your opinion is important! Share your observations, predictions, and thoughts on the trends shaping your industry. It’s a great way to ensure that your brand is a part of the conversation your audience is having and to establish yourself as a thought leader.
Here are some ideas for blog posts on thought leadership:
- Food Tech Innovations
- Craft Beverages: The Future of Craft Beverages
- What are the best milk alternatives?
17. Myth vs. Myth vs.
A myth-vs.-fact blog post is an entertaining way to show off your expertise, dispel misconceptions, and promote the facts your brand can endorse.
This type of blog is a good fit for social media. Your designers can create illustrations to accompany the content.
Examples of Cases:
- Baking Myths: What they are and what they are not
- Wine Misconceptions: What You Need to Know
- Plant-based diet: Common misconceptions and their explanation
18. Blog Multimedia
You can take your blog to the next step by adding an audio or video clip. It’s easy to turn soundbites into short social media posts and other content. This gives your readers more ways to interact with your blog.
Accessibility tip: Include captions or transcripts so that you can make sure everyone who is interested in your multimedia content has the opportunity to hear what it says.
19. Playlist
You can add music to your blog’s content calendar. Create a playlist around a theme, or share your favorite office jams. You can also use a playlist to show off your musical skills.
Explain to readers why the playlist was created and why certain songs were chosen. Give readers the link to a playlist so that they can listen while they read.
This type of post would have a title like:
- This is the perfect playlist for writers who work from home.
- Ten Songs for Your Dinner Party Playlist
20. A Gift For Your Audience
Write a blog when you can give readers something tangible for free! You could offer a template as a freebie and explain the use and purpose of the template in the blog. Or, you might be offering editable graphics, checklists, or a video demo of your service.
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